Marketign Strategies Research Paper Example | Topics and Well Written Essays - 500 words

Marketign Strategies - Research Paper Example According to Neyman (n.d.), there are three fundamental strategies that can be used to maximize profits in a business: 1. Maximize every order’s dollar size 2. Maximize the frequency of sales 3. Maximize the volume of customers. Some of the useful ways in which each of these three marketing strategies can be implemented are discussed below: Businessmen should look out for ways in which they can increase their sales, without having to compromise upon profitability. One way to achieve this is by making use of the â€Å"buy one get one free† strategy. For instance, let’s suppose there is a businessman who owns a pizza hut. The businessman can achieve the three objectives mentioned above by offering the customers to have one personal size pizza for free upon purchase of a family size pizza. Then, when a considerable number of customers are able to make use of this deal, the businessman can upgrade the offer by offering the customers a family size pizza for free upon purchase of one family size pizza but with an addition of only five dollars. A customer loyalty program can often work wonders when maximization of profits is the goal. Such programs require the owner to provide the customers with a pre-defined discount upon shopping of a certain level. For instance, if a customer spends up to $100 at a shop, he/she can be granted a discount of 10 per cent upon the next order.

Health Information Management System (HIMS) Strategic Plan and process Term Paper

Health Information Management System (HIMS) Strategic Plan and process reflecting an information system model for an Internal Medicine Clinic - Term Paper Example In strengths and opportunities, the significance of the systems in terms of the accuracy of data keeping, and ways through which the process can be improved are looked to earn the process more credibility by limiting avoidable medical errors. Due to advancing technological innovation n the contemporary world, HIMS programs are more preferred to primitive conventional data collection and maintenance processes, which was mainly kept on hard copies (Emmendorfer et al, 2012; Diana, Kazley, & Menachemi, 2011). Although, there is substantial support for development of the HIMS within the department in different quarters, the implementation of HIMS has been uneven since the technological growth reached a crescendo in the first decade of the twenty-first century. This has impacted a disorderly system. In light of this, it is imperative to address matters relating to human resourcing and HIMS organization within the facility, and the regional offices to guarantee sustainability of personnel or technologies. Further, current techniques of data gathering are overly complex and are largely problematic for clinicians to use. The XYZ’s Internal Medicine Clinic has immense opportunities that will likely result in its HIMS growth and development. An issue such as increasing market segments, which are set to develop in the current technology aided world, are one such opportunity. Further, globalization through, brought about by the Internet revolution is likely to offer immense outsourcing potential for clients across the globe. Distribution channels looking forward to new and effective treatment options, for instance, will likely impact positively on not only the department but the whole XYZ facility. The entrance of several players in the healthcare market will likely shrink the returns the company gets from the targeted market of clients in need of the Internal Medicine Clinic services. New technology may make